Next Generation Marketing internet marketing conference Next Generation Marketing internet marketing conference

Recent Events

May 13 - Huntington, WV
May 14 - Charleston, WV
May 22 - Morgantown, WV

Conference Attendees

Chief Marketing Officers
Vice Presidents of Marketing
Directors of Marketing
Senior Marketing Managers
PR Directors
Vice Presidents of Sales
Presidents
Chief Executive Officers
Vice Presidents, Business Development
General Managers, Business

Speakers

Mythology Marketing Charleston, WV

Maple Creative Charleston, WV

Direct Online Marketing Wheeling, WV

Charleston WV Area Medical Center

Snowshoe Mountain West Virginia

MSN SportsNet WVU

Platinum PR Martinsburg WV Sandy Sponaugle

Sponsors

West Virginia Media Holdings

the State Journal West Virginia business newspaper

continental airlines

Conference Info

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Agenda

The Executive Workshop will use roughly the following schedule for each date and city during the Spring 2008 Next Generation Marketing roadshow, although there may be variations dependent upon speaker schedules:

Time Topic Speaker Subjects Covered
8:00 Registration & Networking
9:00 Welcome & Introductions
9:20 New Generation, New Rules for Marketing Success Jeff James
  • Today's consumer conversation
  • Today's media world and how to tap its power
  • Mapping your customer and competitive environment
  • Rules of success for Next Generation marketing
10:00 Web 2.0 Tools Justin Seibert
  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing
10:30 ROI Measurement – Setting up and Tracking for Success Skip Lineberg
  • Infusing measurement into everything you do
11:15 Break
11:30 Understanding and Prioritizing your Audience Jeff James
  • What your customers, prospects and employees believe about you today, and what you want them to believe
  • Identifying and influencing the influencers
  • Choosing first those most likely to choose you and over-investing in their success
12:00 Lunch & Networking
12:30 Executive Panel Discussion Skip Lineberg / Special Guest Speaker(s)
  • Next Generation marketing thought leaders
1:15 Building your Brand through Differentiation and Mythology Jeff James
  • Creating value propositions and messaging that create separation between you and competitors
  • Building a story-driven brand that emotionally connects with the target audience
  • Using a proven "success" template for "sticky" communications
1:45 Engagement and Dialogue Justin Seibert
  • How, when, and where the story will be told...and retold
  • Conversation tactics with forms of Web 2.0
  • Online reputation management
  • Involving your advocates in the story- and brand-building process
2:30 Break
3:15 Building Loyalty and Advocacy Skip Lineberg
  • Placing your biggest fans onstage to influence others
3:45 Next Gen Check-In All Select attendees who submit their information will receive a live assessment of their marketing efforts
4:30 Close

Time slots are subject to change. Any such changes, if they do occur, will be updated here and mentioned on the Next Generation Marketing Blog.